How fast-food chains are embracing a ‘fast-casual’ approach to eating
New York-based fast-caseload chain Hardys has come under fire for its move to a “fast-food-casuality” model, where employees order items on a conveyor belt instead of the traditional “fast food” style.
According to an article published by Fast Company, the chain launched its “fast” menu in October and its fast-service offerings are available at its flagship store in Manhattan, the Times Square location in Brooklyn, and several restaurants in the surrounding areas.
In addition to the Times Squared location, Hardys also operates a chain of “fast casual” restaurants in New York City and Atlanta, as well as a separate “fast burger” chain.
In a statement to The Hindu, Hardies said that while it is committed to serving “healthy and authentic food” it will “fully support” the Indian fast-eaters.
The fast-and-slow approach is not new to Hardys.
The chain started out as an “off-the-grid” food truck and has since expanded to more than 100 locations in the US, with its biggest locations being in New Jersey, Pennsylvania, New York, Maryland, and Connecticut.
The chain has also expanded to other parts of the world, like Japan, China, and Australia, with the company opening an outlet in New Zealand earlier this year.
The New York Times article mentions a recent test drive at the TimesSquare store in Times Square.
Hardys’ fast-fast food menu includes a selection of items, including “the most iconic fast-dessert items”, as well “candy bar-style sandwiches”.
Hardys is a subsidiary of The New York Post Group.