When is fast food a meal?
The NHL is getting into fast food, with a new partnership with Burger King.
Burger King is partnering with NHL on a program that will include the company’s signature burger, a fast-food staple.
“We’re excited to work with Burger Kings on a burger that will serve as a new fast-casual meal option for NHL players,” NHL Commissioner Gary Bettman said in a statement.
“Burger King’s partnership with NHL is a first of its kind for the league, and we’re excited about this opportunity to partner with the world’s largest fast food chain.”
The partnership will be part of a Burger King promotion called Fast Food Taco, which offers players a chance to win prizes by ordering the companys signature burger.
“The Burger King fast food experience is synonymous with fast food,” Burger King said in its news release.
“We’re thrilled to bring this new, unique partnership to the NHL.”
This partnership will include burgers and a selection of other items including the McDonald’s All-American, Wendy’s Triple-Double and Taco Bell All-Spicy Burger.
“Burger Kings Burger King franchisees are offering free delivery to NHL players during the NHL All-Star Weekend, but Burger King also will be offering other rewards such as free drinks.
Burger Kings said it will offer more details about the partnership in the coming days.